This is an extract from "The Burns Book" by Paul Day (out of print according to Amazon)

Shergold After Burns and Baldwin, Jack Golder and Norman Holder continued in the guitar-making business, supplying instruments to various companies, including the Rosetti 'Triumph' model in 1968 and a range of solids for Barnes & Mullins earlier that year, these being the original 'Shergold' models, a name that was to be revived in later years. Then came the 'Hayman' range and the future looked comparatively settled. However, this company 'went under' in the Dallas-Arbiter upheaval and Jack and Norman were out in the cold and in the red! They decided to literally struggle on alone, and by sheer hard work and determination succeeded in establishing their own 'Shergold' range of guitars, at the same time still supplying necks and bodies for other companies, including Burns UK and 'Ned Callan'. Jack and Norman now concentrate solely on their own 'Shergold' products, export orders alone ensure that they have no time to spare for 'outside' work, although they have been known to produce the occasional 'one-off' for a private customer when asked nicely! The instruments that originate from the small but efficient four-man factory certainly continue the Burns tradition of fine, hand-crafted British guitars. Although classed as 'mass-produced', the care and attention paid to each model is certainly equivalent to that of many 'custom' guitar makers. Although the Burns heritage is undeniable, 'Shergold' guitars are good instruments in their own right, and their success is just reward for the efforts and endeavors of Jack Golder and Norman Holder.

See also the page on Hayman from the same book.
Many thanks to Andy J for the original scans.

Text and images are Copyright © of Paul Day.
Reproduced here by kind permission of Paul Day and Peter Robinson, PP Publishing.